Strategy • Brand • UX Design

First and foremost, I'm a catalyst.

Sparking chain reactions that result in great ideas, brilliant execution, solid brands, strong sales and happy clients.

I can say without hesitation that Dana is the finest Creative Director with whom I've worked. She has a truly unique combination of creativity and management acumen. Never have I run into anyone else who embodies such a wonderful balance between the right and left sides of the brain as Dana. Her staff see her as a mentor, someone to whom they go for feedback and insights without hesitation and who guides them in such a way as to bring out the very best in them.
PETE GAIONI, STRATEGIST AT IFACTORY/RDW GROUP
(Dana's) built a high-performing team of creative talent and led them to produce agency-quality work in a rapidly changing business environment. Dana expertly manages the inherent tension between the creative process and being results-oriented in a budget- and time-constrained environment.
CHRIS GERVAIS, VP ENGINEERING AT ENSERVIO
Her capacity to absorb new skills and challenges with grace and patience is one of her greatest assets. She has the mindset of an artist, and the craft of a professional. She has a unique ability to gage the needs of clients through her strong interpersonal skills.
ALEN YEN, PRESIDENT/CREATIVE DIRECTOR AT IFACTORY
Dana is one of the most talented designers I have worked with. She is incredibly creative and has fabulous design skills. Dana’s design eye and creative leadership helped to make award-winning web design projects. She is terrific to work with and expertly manages graphic artists and programming staff, while consistently exceeding project goals.
TARA COUSINEAU, PhD, FOUNDER, BODIMOJO
Dana is a leader who is dynamic, smart, composed and committed to a vision. She is versatile and able to spearhead a variety of projects while collaborating with teams across multiple disciplines. In addition, Dana has strong communication skills – one that can win over the most difficult clients as well as inspire her team for greatness. Simply put, Dana is tactful, resourceful, creative, and most of all inspirational.
TRACEY GREENE, ADJUNCT PROFESSOR AT UNIVERSITY OF MASSACHUSETTS

Here's the Story...

I’ve been a Creative Director in the greater Boston area for the past 10 years. I love what I do and work very hard at ensuring that everyone that works with me feels the same way.

I have a passion for design that is not always limited by a particular media, though professionally I oversee and direct creative strategy, brand, user-experience architecture, visual design, front-end code, video development, user testing, and marketing print.

My ultimate goal for each project is to fully understand user needs and business goals and create solutions that meet both in a compelling way, whether it's a new brand, a marketing site, a data-driven software application, a direct mail campaign or a fully-integrated product suite.

photo of Dana

Don't hesitate to reach out

regarding ideas for creative collaboration or questions about projects you want to discuss.


dana@bicyclefish.com